Basically Different

the company

The Company

Basically Different was formed to publish Alphabet Art in 1998.  As a testament to the classic nature of the collection, Alphabet Art has been loved for years and continues to be in strong demand in Aotearoa New Zealand. The growth of Basically Different includes the addition of new real-world product and bringing the alphabet and body alive for the delight and education of children and their caregivers.


To provide resources of exceptional beauty and quality for the education and entertainment of children (0-11yrs), by collaborating with writers, artists, musicians, and dancers, and the leading practitioners of child development research.