Basically Different


basically dIFferent


Tina integrated strategy with visual communications media in areas of brand and culture building, organisational growth, innovation and transformation, contracting to market leaders in finance, forestry, energy, telecommunications, and health sectors.  Later, her values were strongly influenced by the principles of occupational therapy and 6 years as managing editor for OT Insight.  Her imprint, Basically Different, published Alphabet Art - a personal gift of an uncle to his nephew, now with thousands of copies sold. Tina is excited to be taking the company to a new level, and to publish content in new media.


Dave Cox is delighted to join Basically Different as it enters an exciting period of innovation and major growth. Dave has a wide range of governance and management experience with a strong focus on organisational performance. His sector management, audit, recruitment, performance management, remuneration, job evaluation, and contractual management experience underpin his special interest in organisational transformation, making him very safe hands in which to shape at board level the rapid growth trajectory of Basically Different.  Dave holds university degrees majoring in economics, statistics, and mathematics and he really likes the bush, and Matiu Island.

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Canon, being Austins nephew, has been with Basically Different since its earliest days. And indeed in early childhood C helped develop stretch and poetry elements for the development of Alphabet Alive. C maintains an active interest in the brand and is currently providing insight, advice and IT support.  He loves running gigs, photography, and kayaking.  Check out his crossing of Raukawa Moana, or the wild Cook Strait.




Austin painted the original Alphabet Art artwork as a gift to his newly born nephew in 1998.  A was born in Africa but spent much of his early childhood in the central pacific country of Kiribati, traveling between there and England to attend boarding school.  As a teenager his family moved permanently to Aotearoa New Zealand.  The inspiration for Alphabet Art are from his memories of a childhood. Austin believes that painting is communication in its rawest form.


Moira Wairama

Moira created the poetry for Alphabet Art.  Moira is a storyteller, playwright, poet and children’s book author.  Her first book was Alphabet Art, published in 2001. In 2006, she wrote The Puppet Box (Scholastic NZ), illustrated by Bruce Potter.  The Puppet Box won the 2006 Storylines Joy Cowley Award, as well as being recognised as a Storylines Notable Picture Book in 2008.  Her book The Taniwha of Wellington Harbour was also recognised as a Storylines Notable Non Fiction Book for 2012.  More on Moira